Design Thinking
Business is Changing
The modern market demands innovation that’s fast, customer-centered, and adaptable.
At Tesani, we believe that design thinking isn’t just a method, it’s a mindset. It empowers teams to:
Our Design Thinking Process
At Tesani, our design thinking process is flexible and collaborative, structured around five key phases. We begin by building empathy, deeply understanding the people we’re designing for through observation, interviews, and listening. From there, we move into the define phase, where we distill our insights into a clear and focused problem statement that guides the rest of the process.
Next comes ideation. This is where creativity takes the lead. We generate a wide range of ideas, without judgment, to explore every possible avenue. Promising ideas then move into the prototyping phase, where we create low-fidelity models or mockups to bring concepts to life quickly and affordably. Finally, we test these prototypes with real users to gather feedback, refine solutions, and iterate rapidly. The process is non-linear, we often loop back, refine, and adapt as we learn more. This adaptability is key to developing solutions that are both innovative and practical.
Empathy First, Always
We begin every project by deeply understanding the people we’re designing for—because meaningful solutions start with real human insights.
Ideas That Evolve
Our non-linear process encourages rapid prototyping and real user feedback, allowing ideas to adapt, improve, and succeed through iteration.
What We Do with Design Thinking
At Tesani, we use design thinking to help companies:
Why It Works
Design thinking adds value because it:
01
Puts People First
Great solutions come from understanding real human needs.
02
Reduces Risk
Early prototyping and testing help avoid costly mistakes.
03
Encourages Innovation
Teams gain the confidence to try new approaches and challenge assumptions.
04
Aligns Teams
Cross-functional collaboration drives shared ownership of outcomes.
How We Engage
We work with organizations at different stages and sizes. Our support includes:
Workshops & Sprints
Rapid, hands-on sessions to kickstart innovation.
Consulting Engagements
Longer-term projects to embed design thinking into your strategy.
Training & Coaching
Equip your team with tools and mindsets for ongoing impact.
“Most people make the mistake of thinking design is what it looks like. People think it’s this veneer—that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”
– Steve Jobs
Ready to apply methods and an approach to think differently about your business?