Design Thinking

Business is changing

As expectations from customers and employees reach new heights, it’s becoming obvious that satisfying people is your most important key performance indicator. But moving the needle to be better is not easy. Especially in the old way of thinking.

In our connected world, because every category and industry is now global, competition has never been stronger. To stay relevant, organizations require innovation, the ability to redefine problems and a solution-based approached to function in a way that’s nimble, fast and effective for your bottom line.

It requires a new way to think and a new way to work.

This is where design thinking comes in and where Tesani can help you.


What do we do?

Tesani can guide you through the process of identifying new or alternative strategies and solutions that may be permeating under the surface. We lead you through a collection of hands-on methods, exercises and a solution-based approach to identifying new opportunities and solving current problems.

You simply don’t hand a problem to us to go away and solve. We work directly with you to get the best out of your knowledge, expertise and creativity using a methodology that you can then apply to your organization for years to come.

Our team has years of experience providing solutions using design thinking for organizations both large and small. We understand the challenges, barriers, personalities and processes that can get in the way of the results you want. Our expertise can move you and your team to something better.


How does design thinking work?

Most people make the mistake of thinking design is what it looks like. People think it’s this veneer—that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.” Steve Jobs, Apple

Design thinking can be described as a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity. — by Tim Brown

b) An approach focused on the human being that is able to uncover through multidisciplinary, collaborative perspectives that render thoughts and processes tangible, paths that lead to innovative business solutions —MJV Innovation


high level design thinking double diamond




It’s one thing to develop ideas to improve the experience for your customers. It’s another thing altogether to bring those ideas to life.

In designing new experiences for users of your service, we bring an approach and delivery of co-design that allows different perspectives from both the needs of the customers and the needs and capabilities of the service provider. The end result is a better solution with a greater likelihood of successful delivery.

Our co-design methodology allows the creative process to be fast and flexible with a focus on the business requirements and experience principles. In some cases, we can move from idea to a finalized prototype in a matter of hours.

The co-design process we bring to your company ensures a solution that meets the needs of your customers and provides a shared vision and alignment across business teams.

Key benefits to co-design include:

  • Greater understanding of user needs
  • Improved creativity and ideas resulting in better solutions for customers
  • Better fit with the organization’s goals and capabilities
  • Stronger alignment internally
  • Faster and leaner process
  • More detailed requirements
  • Reduced documentation

To learn more about how we can improve the experience of your customers through Co-Design, let’s talk.

Interested in learning more about how Tesani Design can help move improve the services you offer? Feel free to contact us and we’ll set up a time to chat over a nice cup of coffee.